The Fashion Business Manual is the world’s first visual guide to the fashion business, created to help creatives turn ideas into successful brands. Covering branding, production, marketing, and retail, it presents essential business knowledge in a clear, highly visual format that’s easy to understand and apply.
Unlike traditional business books focused on theory, this manual concentrates on the practical skills needed to launch, manage, and grow a fashion brand in the real world. Whether you’re a fashion designer, entrepreneur, industry professional, or aspiring creative, it provides a complete overview of how the fashion industry operates - bridging the gap between creativity and commerce and giving you the confidence to build a profitable fashion business.
Whether you are a fashion student, designer, entrepreneur or industry professional, this essential guide provides valuable insight into building and sustaining a successful fashion business.
Founded in 2008, Fashionary provide practical tools for professionals who are working at all levels of the fashion industry. The name originated from “Fashion + Dictionary + Diary”.
Product details
- Format: Hardback
- Size: 16 cm x 3.2 cm x 23.5 cm
- Page count: 216
- ISBN-13: 9789887710974
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